Get ready for a fight between a Flyer and an Instagram post!
Just kidding. We can have multiple channels for marketing in Singapore. As such, there’s no need for just one winner in the battle of traditional vs digital marketing.
51% of companies use at least eight channels to market and interact with their audience. It is true that digital marketing is taking up a larger share of the budget, however traditional marketing channels is still in the consideration of many businesses.
The mindset employed by many business owners and marketing professionals in Singapore is that traditional & digital marketing can work well together.
What is Traditional Marketing?
This form of marketing involves offline channels that have been used for decades but have been in decline. However, that is not to say they are not effective. They can be effective if used correctly.
Some examples of Traditional Marketing include:
- Flyer/Brochures Distribution
- Television or radio commercial
- Newspaper or magazine ads
- Billboards
- Etc…
Traditional marketing still plays an important role in people’s lives with the ever growing need to step out of the digital world.
What is Digital Marketing?
Digital Marketing strategies change rapidly because of trends and new technology. Digital Marketing targets people who use the internet on their computers, laptops, smartphones. Using the internet for several hours each day is a normal part of most people’s day to day life. Digital marketing just uses this to its advantage by cleverly weaving in marketing communications into every digital channel.
Some examples of Digital Marketing include:
- Google Ads
- Search Engine Optimization (SEO)
- Social Media Posts, Videos & Ads
- Email Campaigns
- Content Marketing
- Affiliate marketing
- Etc…
Digital Marketing can be very effective because consumers use the internet and smartphones a lot. As of December 2020, Singapore had the third highest rate of internet penetration within the Southeast Asian region. Out of the total population in Singapore approximately 4.8 million were internet users.
Source: Statista
Which type of marketing should you use?
The secret to an awesome marketing campaign is to have an open mind. It is totally fine to use both traditional and digital marketing, as long as they are effective and produce results. Most of the time, they can even complement each other!
For example, if you are distributing flyers to nearby blocks for your new F&B outlet, the residents who received your flyers may go online to Social Media to check out more info, photos and reviews regarding your food and outlet.
Ultimately both types of marketing have their benefits and downfalls, but the key is understanding your specific marketing needs, considering your budget and understanding your target audience.
Conclusion: both traditional and digital marketing can work for your business. When thinking about your marketing campaign, ask yourself “where do I find the right people in the right place at the right time”.
